LloydsPharmacy is Britain’s largest independent pharmacy chain, so naturally they wanted to keep people in good condition. The problem they faced was that their current suite of packaging for medical equipment was too clinical and a little daunting to consumers.

Our packaging redesign helped LloydsPharmacy to make medical equipment relevant to today’s consumers. We also designed packaging guidelines that were used to empower LloydsPharmacy’s in-house team, enabling them to maximise the effectiveness of our design.