Own label products have seen significant growth in recent years. Tesco came to us to help re-position and re-package several ranges of their own fashion accessories to challenge and outperform leading brands.
Our redesign for Tesco Hosiery packaging made it easier for customers to make a repeat purchase. By looking at the supermarket customer journey we managed to shorten the consumer decision making time when it came to buying non-food items. This brought about a sales uplift for Tesco, so much so that competitor brands started to take note, resulting in them re-packaging their ranges just months later.